Elevating the Guest Experience with High-Performance AV

If you’ve been in the hospitality industry for any length of time, you know what today’s guests are looking for. It’s not the ambiance or even the best food and beverages, although those aspects certainly play their role. Today, however, it’s all about the experience.

In this competitive industry, differentiating yourself in a crowded market is the key to success. You’ve got your tried-and-true regulars that demonstrate a well-planned menu aligned with your target market. But how do you increase those numbers and get newcomers through your doors?

Elevate the experience.

SEE ALSO : Media Distribution: Delivering Content Anytime, Anywhere

Restaurant and Bar Owners and the Illusive Experience

Restaurant owners have a lot to consider when defining their brand. Are you going for the sports crowd and chicken wing craze, or are you upscaling to the finer things in life, like fresh lobster and caviar? While one concept demands HD TVs, the other may get along just fine without them. But what about clear, high-performance music?

As you research the return on investment (ROI), you might wonder if it’s worth it. In a world where 3% to 5% profit margins are the norm, you must invest every penny strategically. And, so, AV takes a backseat to lighting, seating, and that new POS system you’ve had your eye on.

Do you really need that distributed audio system or the stunningly clear display? For now, a Bluetooth speaker and a TV at the bar will have to do. Hopefully, your competitor down the street feels the same.

The Result

When AV is an afterthought, it shows. Your customer’s conversations and the clatter of dishes and glasses overwhelm the music. Changing the TV channel requires reprogramming the remote almost every night, and the visuals leave much to be desired. Soon, you notice your staff not even bothering to turn them on.

On the other hand, high-performance AV can tell your brand story in crystal-clear acoustics and breathtaking images. If done well, people relax, engage, and enjoy the moment, spending a little more money in the process. On the other hand, if the quality is poor, you’ll find a steady stream of customers heading in the wrong direction.

An Upgraded AV System Defined

The good news is that, with today’s advanced technology, you can enhance the guest experience without going bankrupt. Strategically placed pendant speakers deliver a blanket of high-fidelity sound that’s neither deafening nor dismissive. An amp with built- in DSP provides the power. For those who want different musical zones and enhanced capabilities, a distributed audio system lets you scale effortlessly using a CAT cable, a relatively inexpensive proposition.

And for a display that will make your guests stop, stare, and tell their neighbors about your new addition, consider a video wall.

Excuse me?

Yes, these technological marvels with stunning visuals were once out of reach for many. Today, video wall costs have come way down. If you decide to go this route, get extra seating.

Easy Controls

Your staff is busy. If they must angle the remote and push multiple buttons to fulfill a guest’s request, they’ll stop offering the service altogether. Fortunately, a programmable touchscreen or keypad offers one-touch control—simply press a button or tap an icon. This simple platform requires almost no training to operate.

At The Entertainer, we work with restaurant and bar owners to help them achieve their dreams, creating an experience their guests remember and discuss. Our AV systems are designed to scale, fulfilling your establishment's current needs and expanding as you grow. Our affordable solutions offer your guests the best experience now and far into the future.

To learn more about restaurant AV, contact The Entertainer.